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The story behind

KIBI Raw Minerals

More than skin deep

Welcome to KIBI, where we believe that beauty surrounds us and nature offers us nourishment and inspiration. Our methodology is simple … holistic and futuristic. We believe wellness and beauty are inextricably intertwined and that holistic beauty is a whole body experience that embraces nature.
Our owner, Jacqui South, wants women to treat their skin the way she treats the earth – walk gently, align and replenish. A skin wellness specialist, beauty educator and reiki master, with over 30 years of experience in the beauty industry, Jacq believes it’s possible to age beautifully and gracefully by looking after our inner and outer worlds and letting the life we’ve lived show in our faces.
 
“Our connection with nature and ourselves creates wellness,” says Jacq. “A beauty regime that incorporates mindful rituals to connect to the earth is important for wellbeing.”
a woman smiling at camera

Nature is our source of beauty

KIBI’s raw mineral makeup range is from the earth, therefore, naturally flawless.

A woman smiling and holding a raw mineral powder over one eye.

Our approach is ‘less is more’. Our beautiful Australian-made products align with the A-Beauty brand philosophy – clean, minimalistic, and Australian. No fuss. We only use clean ingredients that offer skin wellness that is easy, effective, safe and multi-tasking. What we leave out of our products is as important as what we put into our beautiful range.

We never test on animals, and never will. Our makeup is natural, clean, organic and skin-beautifying. Having a sustainable, ethical, and authentic business model is important to us. 

Through KIBI, we aim to build a community where women can learn more about inner and outer beauty, natural products, skin therapies and self-care.